INITIATIVES · 08

✦Development plan · eight initiatives until 2027.

Eight directions.One connected club plan.

NK Pag is developing eight connected initiatives around the needs we see every week: stronger community support, sustainable income, new knowledge, better access and a club system that can grow with its people.

Meet the eight initiatives✦Suggest cooperation✦
JULOVICA · PAG ISLANDFootball club Pag.
★ How we build
  • The actual need comes before the project name.
  • We divide the big goal into a feasible first step.
  • Every initiative must have a responsible person.
  • The partner must know what it specifically enables.
  • We need to be able to show what has really changed thanks to the idea.
  • We turn what helps people into a habit that stays.
— Small club. Big dreams.
Why we do this

Big dreams are not just a message.
They are a liability.

NK Pag is named after the island and therefore has to think beyond of the next result. It is our responsibility to build a club that opens up opportunities for children, gives people a place to participate, and leaves future generations with better conditions, more knowledge and more stable organization.

What are we building until 2027?

Eight initiatives in at different stages of development.

Every initiative has its role, but none of them stand still alone. Together they build a community, their own income, new ones opportunities, a more organized Julovica and a more organized club.

02 aktivne05 in preparation01 goal 2027the status changes as the work progresses ↗
Ready for the 2026/27 season
Choose a piece of Pag that carries your story

I Ja Volin Pag

Everyone has their own Pag: a childhood home, the first bura they remember, a favourite cove, a stone by the sea or Julovica, where they first pulled on the shirt. I Ja Volin Pag gives everyone a place to find their piece of the island, leave a few words and help today’s children create memories of their own with NK Pag.

Meet the initiative
Ready for the 2026/27 season
A business club of people who want to build something valuable together

A club that connects

Many people connected to Pag have knowledge, experience, ideas or the ability to help, but their paths rarely cross. The Club That Connects is a shared table where we meet, exchange what we know and start projects that can improve everyday life for children, the club and the island.

Meet the initiative
Already in motion
Lifestyle merch that speaks the language of Pag

Paške besede

Some words take you home in an instant. You hear them and feel the bura, the stone, summer, the family table or the voice of someone who always said them in their own way. Paške besede turns those words into contemporary products with the character of the island and NK Pag — shirts, posters and small pieces of home you can carry far beyond Julovica.

Meet the initiative
Already in motion
A club that helps children grow even outside the field

More than football

A child spends hundreds of hours at the club. In that time they learn to pass the ball, arrive on time, handle defeat, help a teammate and keep believing when something does not work yet. More Than Football brings together programmes that widen this space for growing up through school, health, creativity, conversation and people children can learn from.

Meet the initiative
Already in motion
Opportunities that start with a single call, meeting or open door

Open Doors

Sometimes an entire journey begins when someone answers a message, invites a child to train, hosts a coach for a day or trusts a young volunteer with a first real task. Open Doors brings those opportunities together and helps people around NK Pag see, learn and try something the island alone may not be able to offer.

Meet the initiative
Launching in autumn 2026
More movement, healthy habits and meetings all over the island

Island in motion

The island feels most alive when people meet outdoors — on a playground, by the sea, on the way to training or in a small village filled with children and footballs for an afternoon. Island in Motion brings activities closer to people, using NK Pag’s experience to help more children, families and residents find their reason to move.

Meet the initiative
Launching in autumn 2026
The home of the club that lives every day, next to the pitch and far beyond the ninety minutes

Julovica 365

Julovica remembers first training sessions, great wins, difficult defeats, parents by the fence and people meeting again after years away. We want it to become a better organised home for the club — a place people visit for matches, gatherings, events and the feeling that they belong here.

Meet the initiative
Launching in autumn 2026
Technology that gives coaches more time and players a clearer development path

NK Pag System

When a child sees a good decision on video, the coach can explain the next step more clearly. When schedules, attendance and information live in one place, people have more time for the pitch and real conversations. From autumn 2026, the NK Pag System introduces technology where it genuinely helps players, coaches, parents and the people running the club every day.

Meet the initiative
Already brought to life

Ideas that have already become part of the club.

From digital games and AI voices at Julovica to membership cards and a tournament streamed from first kick to final whistle — these are projects we have already turned into a real part of the club.

012022
Digital activation

Pick Your World Cup Squad

An interactive game that let supporters build their national team and share their selection.

View the project
022025
Matchday + AI

AI Stadium Announcers

AI voices of Valentina Miletić and Drago Ćosić gave every home match a distinctive Julovica sound.

View on Instagram
032025—
How we work

AI in Everyday Club Work

Artificial intelligence supports content, match preparation, organisation, idea development and faster everyday work across the club.

How we improve our processes
042025
Event + live stream

Christmas Tournament — Live

Two days of futsal, 18 teams and the entire tournament available live and on demand after the final whistle.

Watch the stream
052026
Membership

Membership Cards

Membership now has a clear digital journey and a card every friend of the club can carry with them.

Open membership
062026
Digital club

The Club’s New Digital Home

Teams, players, coaches, matches, news, support and projects are connected in one place.

Read the story
072026
Club support

Support Pag Online

The digital generator prepares the amount, purpose and HUB3 barcode, making club support clear and quick on any phone.

Open the support system
How the plan connects

Eight initiatives are building the four foundations of the club.

The goal is not to launch as many projects as possible. The goal is to develop a model in which people, income, opportunities and club infrastructure are mutually supportive.

1

People belonging to the club

The support of people and the business community gives the club more than income. It brings knowledge, trust, new connections and people who stand behind its development in the long term.

2

Own sources of income

Club products, content, events and new business models should gradually reduce NK Pag's dependence on one sponsor or one source of funding.

3

Opportunities beyond the borders of the island

Cooperation with other clubs opens up new knowledge and experiences, while activities on the island bring football closer to children who are far away from Julovica today.

4

A place and a system that remain

A more organized Julovica and its own digital infrastructure preserve the knowledge of the club, raise the standard of work and leave a better foundation for generations to come.

From a big idea to everyday work

We don't promise everything at once.
We build step by step.

01

Need

By talking to players, parents, coaches, supporters and partners, we define what the club really lacks today.

02

A small start

We turn a big idea into the smallest feasible format that we can use to check if it solves a problem without big costs and promises.

03

A clear role

The club, the responsible person and the partner know in advance what they are taking on, what the deadline is and what the first result looks like.

04

Evidence

We track cost, engagement, user experience and actual change so we can honestly say what worked.

05

System

What gives a result gets a clear process, a next date and a permanent place in the way NK Pag works.

Where you can get involved

Big dreams are looking for different types of assistance.

The contribution does not have to be only financial. Knowledge, time, technology, space, production, transport and open another club's door can make a real difference.

01
people

Knowledge and mentoring

Coaches, experts, entrepreneurs and members can help with experience and knowledge that the club does not yet have within its own organization.

02
NK Pag system

Technology and development

Product development, design, data and automation can help the club run more organized and keep its knowledge in one place.

03
Paške besede

Production and sales

Designers, craftsmen, manufacturers and sales partners can help turn club ideas into quality products with an island story.

04
island + Julovica

Space and logistics

Transportation, space, equipment and organization enable activities to be more accessible to children and feasible throughout the year.

05
Open door

Cooperation between clubs

Other clubs can open a space for knowledge exchange, training of coaches, visits and development opportunities for players.

06
partnerships

Financial support

The partner can support the entire initiative or a clearly defined phase, with a transparent purpose and report on the result.

The club is not built by itselfanyone can take part of the journey
PlayersParentsCoachesSupportersVolunteersLocal entrepreneursNational partnersOther clubsFriends of Pag
Have you found your place in the plan?

We're not just asking for support.
We are looking for people who want to build.

Let us know on which initiative you see space for yours knowledge, time, product, service or partnership. It is enough to start with a concrete conversation and the first one a step we can take together.

info@nkpag.hr+385 91 972 3210