INITIATIVE · 03

✦III · Identity and own income

Paške besedePag words, humor and island motifs transformed into lifestyle products that bear the character of the club.

Some words take you home in an instant. You hear them and feel the bura, the stone, summer, the family table or the voice of someone who always said them in their own way. Paške besede turns those words into contemporary products with the character of the island and NK Pag — shirts, posters and small pieces of home you can carry far beyond Julovica.

How the initiative works✦Get involved✦
JULOVICA · PAG ISLANDFootball club Pag.
INITIATIVE · JULOVICA · PAG ISLANDofficial photo
Why this initiative exists

The Pag slogans were born out of the desire for the club's identity to live beyond the jersey and match day.

Pag has its own speech, humor, rhythm and visual world. They hide a recognition that people feel before they can explain it. We have already started the first ideas, and in the next phase we want to develop them more seriously: through original collections, collaborations with creatives and products that will connect the club, the island and the people who carry Pag with them.

Lifestyle merch that speaks the language of Pag
one local word can carry an entire childhood.
What we want to change

Collections that look contemporary, sound local and preserve what makes Pag its own.

Each edition starts from a single word, scene or memory. We build a design, a story and a product around it that can find a place in people's everyday lives.

01
the result

Words that re-enter everyday life

Old and new Pag sermons are given a modern form through typography, illustration, photography and stories of people who remember them.

02
the result

Space for island creatives

Designers, photographers, illustrators, craftsmen and young authors get the opportunity to leave their signature on the NK Pag collection.

03
the result

Income that grows from your own identity

The sale of collections helps the work of the club and creates a healthier source of income associated with something that belongs to Pag.

Implementation model

Each collection begins with a sermon and ends with an item that someone wants to carry on.

We work in smaller editions, with enough time for the story, quality and careful presentation. Thus, each collection remains special and close to the people for whom it is intended.

Paške besede

From an idea to a system that can last.

01

We find the word and its story

We listen to people, collect expressions and choose the speech that carries an image, emotion or part of the island's character.

02

We are gathering a creative team

Author, designer, photographer and manufacturer together shape a collection that looks contemporary and remains faithful to Pag.

03

We present a small series

The collection comes out through a limited edition or pre-order, along with the story of the word, the people and the idea from which it was created.

04

We return the value to the club

A part of each purchase supports the specific needs of NK Pag and helps the new collection get its continuation.

A measurable goal

In the 2026/27 season, Paška beseda enters a stronger rhythm and becomes a recognizable lifestyle signature of NK Pag.

We want people to wait for the new collection because of the story, design and sense of belonging, and for the club to create its own value through it and preserve a part of the island's language.

2

author's collections annually

Each one with its own sermon, story, creative signature and clear connection to the club.

10+

preserved speeches and stories

Words and memories that enter a creative collection from which future editions will grow.

1

a permanent place for collections

A web space for shopping, getting to know the author and discovering the meaning behind each product.

Where you can get involved

Maybe you know a word that no one writes down anymore. Maybe you know how to turn it into something beautiful.

Paška Beseda needs people who remember, create, produce and pass the story on. Each of these steps preserves a small part of the island.

01
turn on

Share a sermon or memory

Send a word, phrase, story or family moment that deserves to become part of a future collection.

02
turn on

Participate in creation

With design, photography, illustration, textiles, printing or craft knowledge, help the idea get the right shape.

03
turn on

Bring the collection to the people

Shops, hotels, restaurateurs and partners can open a space where products will meet islanders and guests.

III · Identity and own income

The word remains alive as long as someone pronounces it, wears it and passes it on.

The words of Pag give it a new shape and enable a small piece of the island's character to find its way to new people and new generations.

Write to us at info@nkpag.hrGet to know the partnership model
Continue through the plan

Get to know other initiatives of NK Pag.

Each initiative solves another part of the same task: to build a stronger, more open and sustainable club by 2027.

Choose a piece of Pag that carries your story

I Ja Volin Pag

Everyone has their own Pag: a childhood home, the first bura they remember, a favourite cove, a stone by the sea or Julovica, where they first pulled on the shirt. I Ja Volin Pag gives everyone a place to find their piece of the island, leave a few words and help today’s children create memories of their own with NK Pag.

Meet the initiative
A business club of people who want to build something valuable together

A club that connects

Many people connected to Pag have knowledge, experience, ideas or the ability to help, but their paths rarely cross. The Club That Connects is a shared table where we meet, exchange what we know and start projects that can improve everyday life for children, the club and the island.

Meet the initiative
A club that helps children grow even outside the field

More than football

A child spends hundreds of hours at the club. In that time they learn to pass the ball, arrive on time, handle defeat, help a teammate and keep believing when something does not work yet. More Than Football brings together programmes that widen this space for growing up through school, health, creativity, conversation and people children can learn from.

Meet the initiative